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Harness the power
of anticipatory thinking

Human. Why are we called that?

Because we're people who really get people.

By looking at issues of growth through multiple lenses, we anticipate what consumers cannot articulate or have not yet imagined.

And we harness this thinking into powerful, step change ideas that delight consumers and sideline competitors.

What we do


Innovation Strategy

From concept inception to market launch, our innovation process is informed by insight-led deep thinking. We design new business models, create new services, products and experiences, and work with our clients from initial ideas through to the development of business cases and Go-to-Market strategies.


Insight & Scenario Planning

Foresight, anthropological research, and scenario planning provides a platform for inspired ideas. We care as much about what the consumer does as what they say. And we frame this insight within an understanding of how culture, markets and competitors are likely to change.


Experience Design

Design of consumer encounters, brands, services and products. A forensic analysis of a consumer experience allows us to redesign their encounters with brands and develop new touch-points which surprise and delight in equal measure.


Brand Strategy

Creation and rejuvenation of brand thinking. We develop positioning strategies which allow brands to transcend the confines of their category and occupy deeply meaningful territories. We also take a brand led view of innovation, identifying new markets where brands have a right to play.

Some of our clients